Imagine if you will, a time in the very near future when television viewing will be a completely different experience to that of today. Picture yourself sitting in front of your plasma screen with a simple remote control in hand. A selection of default icons appears on your screen and you choose U-VU.

You have now opened a gateway to the most comprehensive, stimulating, and original, library of content on the planet. This isn’t like the stodgy television we have got used to today, where a group of elite professionals construct schedules and commission programming, assuming they know what we want to watch and when we want to watch it.

U-VU truly offers an environment within which you, the individual viewer, chooses the content you wish to view (be it Elton John live in Beijing, to ‘how to lay laminate flooring’, to ‘what wine should I serve with monkfish’). The viewer not only chooses the content they want to watch, but equally as important, when they want to watch it – there is no schedule. So anywhere on the planet, at any time you want, in any time zone, you get what you want.

CONSULTANT TO SES ASTRA ON EUROPEAN CHANNEL LAUNCHES

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